The issue of hoaxes and disinformation within news and current affairs, particularly on social media, is an issue I have been exploring for a while now. A large portion of my History Honours thesis which I wrote last year, concerning the ongoing war between Russia and Ukraine, concerns this topic. Within this thesis, I explored how distorted and falsified information, often starting on social media, would be reported on, legitimised and subsequently presumed to be truthful. Apart from this specific example, however, the issue of disinformation, hoaxes and false information is an important and increasingly prevalent one on social media.
Social media disinformation and hoaxes occur in a variety of ways. One of the most common ways in which this occurs is through viral hoaxes, often on topical or controversial issues. On sites such as Facebook, this often takes the form of a post on a topical issue such as vaccinations, terrorism, climate change, or a geopolitical issue. A large factor for this occurring is the way in which Facebook is set up and how it prioritises certain posts appearing in a newsfeed over others. According to an article from the Washington Post, people who are inclined towards sharing conspiracy theories over Facebook and other forms of social media tend to post much more frequently than other users, despite there being relatively few users who think this way. In addition, these users are often organised and work together closely, helping to push these type of posts across the site, resulting in viral posts. On Facebook for example, a very popular and consistent hoax is about Facebook supposedly asking for a fee to maintain a private profile. Some users feel threatened by this idea, regardless of there not being any evidence of this actually being planned, so create and share posts warning of this coming fee, as a way of comforting or protecting themselves from this perceived threat. This effect of seeking out information and forming posts which fits a predetermined narrative, despite evidence, is known as confirmation bias. Other people, having seen this and also becoming nervous at the prospect of a fee, share the viral post too, despite it being false, which furthers the effect of confirmation bias. Eventually, the hoax has attained such a reach and has been posted so many times that many users simply accept the hoax as being true, due to an echo chamber effect.
For the average user, it can be difficult to determine what is true and what is not. Sites such as Snopes.com help to debunk many of these viral hoaxes and conspiracies, though it cannot keep up with every hoax and false post going around. These examples underscore the need to be careful before sharing a news item or a viral post on social media, to prevent the spread of false or distorted news and information. Take just a few minutes to research and get some background on the topic in question. If possible, find another source which can verify and confirm claims being made
Social media manipulation is not just done by individuals, however. Some governments, such as the Russian government during the Russia-Ukraine war, have employed similar tactics in order to influence and manipulate social media debate of an issue. Throughout this war, the Kremlin has been sponsoring ‘troll houses’, buildings where hundreds of people work around the clock creating blog pieces, writing comments and creating memes which support Russia’s invasion of Ukraine. The evidence of this can be seen in the comments section of any Facebook, Youtube or other site’s comment section which reports or comments on this conflict, including in this article describing the troll house phenomenon. This deliberate manipulation of information for propaganda purposes in a modern context is often referred to as information warfare. In an upcoming podcast I am working on, I expand on this topic in much more detail.
As I alluded to earlier, the subject of this post is one which I will be discussing in much more detail in a soon to be released debut episode of podcast I am working on. The podcast, which will be co-hosted by myself and Tom Price will examine contemporary political and international issues, as well as exploring various historical topics. Those of you familiar with podcasts such as Foreign Policy’s The Editor’s Roundtable podcast or Dan Carlin’s Common Sense podcast will particularly enjoy this podcast, though the subject matter will appeal to anyone with an interest in contemporary politics, geopolitics, current affairs and history.